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Discovering Customer Journey Maps using a Mixture of Markov Models.
Matthieu Harbich
Gaël Bernard
Pietro Berkes
Benoît Garbinato
Periklis Andritsos
Published in:
SIMPDA (2017)
Keyphrases
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markov models
markov model
hidden markov models
maximum entropy
higher order
sequence classification
transition probabilities
conditional random fields
low order
mixture model
hidden state
sequence prediction
expectation maximization