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Do buyers express their true assessment? Antecedents and consequences of customer praise feedback behaviour on Taobao.
Xiaodong Li
Xinshuai Guo
Chuang Wang
Shengliang Zhang
Published in:
Internet Res. (2016)
Keyphrases
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electronic commerce
assessment tool
service quality
customer satisfaction
customer service
user feedback
peer assessment
feedback mechanisms
programming assignments
online auctions
customer behavior
formative assessment
negative consequences
business models
electronic marketplaces
assessment process