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Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality.

Mina TajvidiYichuan WangNick HajliPeter E. D. Love
Published in: Comput. Hum. Behav. (2021)
Keyphrases
  • social support
  • computer mediated
  • e learning
  • recommender systems
  • virtual communities
  • independent variables
  • older adults
  • questionnaire survey
  • social commerce