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Practice Prize Paper - Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific.

V. KumarJia FanRohit GulatiP. Venkat
Published in: Mark. Sci. (2009)
Keyphrases
  • asia pacific
  • north america
  • recommender systems
  • website
  • decision making
  • data sets
  • data mining
  • artificial neural networks
  • selected papers
  • real world
  • search engine
  • turing test
  • database marketing