Market reaction to the announcement of online sales channel investment in enterprises: Evidence from a relatively stable market environment.
Yang LeiQiang ZhouWaiman CheungXiling CuiLing PengPublished in: Electron. Commer. Res. (2023)
Keyphrases
- decision making
- online markets
- business transactions
- small and medium sized
- competitive market
- market data
- real time
- stock price
- group buying
- technological innovation
- market share
- business environment
- stock market
- search costs
- online learning
- market competition
- financial markets
- strategic decisions
- competitive advantage
- financial institutions
- test bed
- dynamic environments
- asset allocation