Using hybrid MCDM to evaluate the service quality expectation in linguistic preference.
Ming-Lang TsengPublished in: Appl. Soft Comput. (2011)
Keyphrases
- service quality
- customer satisfaction
- electronic commerce
- service providers
- user satisfaction
- online shopping
- quality of service
- competitive environment
- competitive advantage
- natural language
- ideal solution
- information quality
- call center
- incident management
- multiple criteria
- data mining
- database
- information systems
- multiple criteria decision making
- factors influencing
- multi criteria decision making
- information technology