Unpacking the Subjective norm: Applying Structuration Theory to Traditional Measures of Social Influence.
Matthew LewellenVal A. HooperGillian OliverPublished in: PACIS (2014)
Keyphrases
- social influence
- subjective norm
- technology adoption
- technology acceptance
- social interaction
- social networks
- online communities
- network structure
- user acceptance
- perceived usefulness
- grounded theory
- structuration theory
- user preferences
- information technology
- service quality
- information quality
- learning environment
- information systems