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Concise Bid Optimization Strategies with Multiple Budget Constraints.

Arash AsadpourMohammadHossein BateniKshipra BhawalkarVahab S. Mirrokni
Published in: Manag. Sci. (2019)
Keyphrases
  • optimization strategies
  • budget constraints
  • bidding strategies
  • genetic algorithm
  • optimization methods
  • database
  • sponsored search
  • display advertising