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Research on the factors that affect customers' purchase intention on Crowdfunding platform.
Lily Shui-Lien Chen
Yung-Hsin Lee
Tzu-Jui Chang
Yu-Chieh Chen
Published in:
ICSAI (2019)
Keyphrases
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factors that affect
online stores
online shopping
customer satisfaction
purchase intention
perceived usefulness
real time
service providers
case study
website
customer relationship management
marketing strategies