This is Why I Like Them: Exploring the Perceived Appeal of Social Media Influencers vs. Traditional Mass Media.
Hsuan-Jen LeeYu-Ling ChouJie TsaiYung-Ju ChangPublished in: CSCW Companion (2022)
Keyphrases
- social media
- media content
- viral marketing
- news media
- big data
- multimedia
- social networks
- social interaction
- tv programs
- perceived usefulness
- information diffusion
- social behavior
- user generated content
- multimedia data
- digital media
- social media data
- user comments
- social networking
- online social networks
- social capital
- topic specific
- social network analysis
- social activities
- website
- influence propagation
- information systems