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Towards a model of social commerce: improving the effectiveness of e-commerce through leveraging social media tools based on consumers' dual roles.

Xiaolin LinXuequn Wang
Published in: Eur. J. Inf. Syst. (2023)
Keyphrases
  • social media
  • computational model
  • databases
  • social networks
  • high level
  • probabilistic model
  • database
  • real world
  • electronic commerce
  • theoretical framework
  • image enhancement
  • social commerce