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Success Factors in Micro-Celebrity Endorsement: The Role of Informational and Narrative Content in Product Recommendation.
Wei Yang
Choon Ling Sia
Published in:
HCI (24) (2020)
Keyphrases
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success factors
product recommendation
m learning
critical success factors
product information
metadata
recommender systems
web content
learning algorithm
collaborative filtering
life cycle
user generated
programming course
information quality