Effects of Cultural Cognitive Styles on Users' Evaluation of Website Complexity.
Tingru CuiXin Wei WangHock-Hai TeoPublished in: ICIS (2012)
Keyphrases
- cognitive style
- website
- heuristic evaluation
- user studies
- internet users
- web content
- statistically significant
- individual differences
- user interface
- user centered
- human factors
- learning styles
- web navigation
- user satisfaction
- learning environment
- social context
- computational complexity
- usability evaluation
- end users
- recommender systems
- expert systems
- usability problems
- usability testing
- online services
- potential customers
- metadata
- social networking sites
- web logs
- attitudes toward
- eye tracking
- user interaction
- collaborative filtering
- worst case