Macro-influencers or meso-influencers, how do companies choose?

Junjie Lv Ruyu Yang Jianye Yu Wenjing Yao Yuanzhuo Wang

Published in: Ind. Manag. Data Syst. (2023)

Keyphrases

social capital
viral marketing
topic specific
social influence
influence propagation
link prediction
topic modeling
data sets
data mining
search engine
social networks
information technology
social network analysis
information sharing
online social networks