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Lessons Learned from an Eye Tracking Study for Targeted Advertising in the Wild.

Melanie HeckJanick EdingerChristian Becker
Published in: PerCom Workshops (2022)
Keyphrases
  • lessons learned
  • targeted advertising
  • future directions
  • case study
  • participatory design
  • grounded theory
  • trade off
  • statistically significant
  • development process
  • advantages and disadvantages