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Gaining competitive intelligence from social media data: Evidence from two largest retail chains in the world.
Wu He
Jiancheng Shen
Xin Tian
Yaohang Li
Vasudeva Akula
Gongjun Yan
Ran Tao
Published in:
Ind. Manag. Data Syst. (2015)
Keyphrases
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competitive intelligence
social media data
social media
massive amounts
human resources
email
business information
social networks
decision makers
supply chain
business applications
business environment
data sources
social networking