Research on Cognitive Effects of Internet Advertisements Based on Eye Tracking.
Yanru ChenYushi JiangMiao MiaoBofu FengLiangxiong WeiYanbing YangBing GuoYouling LinLiangyin ChenPublished in: ChineseCSCW (2020)
Keyphrases
- eye tracking
- cognitive style
- human computer interaction
- eye tracking data
- eye movements
- internet advertising
- eye tracker
- visual attention
- gaze estimation
- individual differences
- program comprehension
- eye gaze
- head mounted
- eye tracking technology
- input image
- eye fixations
- gaze direction
- implicit feedback
- augmented reality