Customer social norm attribute of services: why does it matter and how do we deal with it?
Qinhai MaRuping LiuZhengdan LiuPublished in: Int. J. Serv. Technol. Manag. (2009)
Keyphrases
- customer service
- social norms
- customer data
- social interaction
- web services
- service providers
- ubiquitous computing
- attribute values
- service oriented
- electronic commerce
- service discovery
- potential customers
- technological solutions
- technological innovations
- service requirements
- customer satisfaction
- customer behavior
- personal preferences
- context aware
- service quality
- information services
- online communities
- social networks
- market segments
- trust relationships
- customer support
- agent based simulation
- mobile services
- user generated
- knowledge sharing