Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?.

Josef A. Mazanec

Published in: GfKl (2005)

Keyphrases

paradigm shift
data mining
causal reasoning
domain driven
domain driven data mining
decision making
quantum mechanics
long term
artificial intelligence
website
social intelligence
complex data
theoretical framework
social media
human learning
association rules
computer science