The firm, the platform and the customer: A "double mangle" interpretation of social media for innovation.
Antonella MartiniSilvia MassaStefania TestaPublished in: Inf. Organ. (2013)
Keyphrases
- social media
- technological innovation
- social networks
- customer behavior
- high level
- customer satisfaction
- real time
- competitive environment
- image interpretation
- user generated content
- social media data
- customer base
- electronic commerce
- knowledge management
- case study
- big data
- information technology
- human capital
- online social networks
- semantic interpretation
- social media content
- customer service
- social networking
- data mining