In the Mood to Click? Towards Inferring Receptiveness to Search Advertising.

Qi Guo Eugene Agichtein Charles L. A. Clarke Azin Ashkan

Published in: Web Intelligence (2009)

Keyphrases

search advertising
search engine
click prediction
sponsored search advertising
user behavior
online advertising
click through rate
direct marketing
internet search engines
display advertising
advertising campaigns
web search
contextual advertising
contextual factors