Psycho-Analytical Considerations in Internet Marketing - Focusing on Human Needs And Personal Trust.

Felix Rimbach Udo Bleimann Steven Furnell

Published in: INC (2010)

Keyphrases

internet marketing
human decision making
website
trust model
case study
search engine optimization
user acceptance
data mining
management system
computational intelligence
decision support
personal information
online advertising
cross cultural
online marketing