Optimising Trade-offs Among Stakeholders in Ad Auctions.
Yoram BachrachSofia CeppiIan A. KashPeter B. KeyDavid KurokawaPublished in: CoRR (2014)
Keyphrases
- trade off
- contextual advertising
- online auctions
- multi attribute
- group buying
- information systems
- information revelation
- combinatorial auctions
- auction protocol
- marginal utility
- targeted advertising
- reverse auction
- mechanism design
- budget constraints
- advertising campaigns
- keywords
- sponsored search
- multi unit
- social responsibility
- information retrieval
- policy makers
- bidding strategies
- display advertising
- web search
- case study
- qualitative probabilistic networks
- website