How to gain consumers' trust? The significant role of positioning in large-scale online promotion activities.
Xueqing TanXiaowei ZhaoYimin ZouMin ZhangPublished in: WHICEB (2022)
Keyphrases
- online consumer
- consumer trust
- online retailers
- social media
- real world
- consumer reviews
- online markets
- online shopping
- virtual communities
- small scale
- online stores
- online learning
- real time
- product reviews
- health information
- trust management
- online reviews
- consumer behavior
- influence factors
- reputation management
- human activities
- shopping behavior