An Empirical Investigation into the Antecedents and Consequences of Customer Engagement in Omnichannel Retailing.
Zach W. Y. LeeTommy K. H. ChanAlain Yee-Loong ChongDimple R. ThadaniPublished in: PACIS (2017)
Keyphrases
- electronic commerce
- service quality
- customer service
- customer satisfaction
- homeland security
- negative consequences
- learning environment
- customer knowledge
- customer behavior
- customer relationship management
- user interface
- neural network
- purchase behavior
- markov chain
- data mining
- transactional data
- customer demand
- customer requirements
- data sets
- database