Divisional advertising efficiency in the consumer car purchase funnel: A network DEA approach.
Kanghwa ChoiPublished in: J. Oper. Res. Soc. (2020)
Keyphrases
- consumer behavior
- purchase behavior
- dea model
- network model
- data envelopment analysis
- complex networks
- peer to peer
- input output
- network structure
- electronic commerce
- artificial neural networks
- network traffic
- website
- network architecture
- network management
- online shopping
- network topologies
- wireless sensor networks