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The Determinants of Online Game Purchase Intention: The Perspectives of Acquisition Utility and Perceived Value.
Hsiu-Hua Cheng
Kai-Chieh Lin
Published in:
ICIBE (2017)
Keyphrases
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online game
purchase intention
virtual communities
online shopping
product quality
service quality
online gaming
online stores
social networks
online communities
survey data
educational games
game based learning
computer games
virtual world
customer satisfaction
mobile phone
website