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How Do Consumers Respond to Promotion When Information Overload Exists: An Elaboration Likelihood Model Perspective?

Zongwei LiXu TianYanhui ZhangRong Yuan
Published in: ICEBT (2022)
Keyphrases
  • information overload
  • likelihood model
  • probabilistic model
  • recommender systems
  • web pages
  • helping users
  • neural network
  • viewpoint
  • user preferences
  • user profiling
  • content based filtering