Unveiling Marketing Potential: Harnessing Advanced Analytics and Machine Learning for Gold Membership Strategy Optimization in a Superstore.
Vikas Ranveer Singh MahalaNeeraj GargD. SaxenaRajesh KumarPublished in: SN Comput. Sci. (2024)
Keyphrases
- machine learning
- data mining
- predictive modeling
- optimization strategies
- business intelligence systems
- optimization problems
- optimization strategy
- social media
- optimization algorithm
- optimization approaches
- artificial intelligence
- global optimization
- long term
- learning algorithm
- text mining
- information extraction
- evolutionary algorithm
- natural language processing
- supervised learning
- data warehouse
- business intelligence
- learning analytics
- customer relationship management
- computer science
- pattern recognition
- feature selection
- web intelligence
- constrained optimization
- search engine
- decision making
- consumer behavior