Data mining analytics investigate Facebook Live stream users' behaviors and business models: The evidence from Thailand.
Shu-Hsien LiaoRetno WidowatiPimchanok PuttongPublished in: Entertain. Comput. (2022)
Keyphrases
- business models
- data mining
- social media
- case study
- social networking sites
- business intelligence
- cloud computing
- life cycle
- social media platforms
- data analysis
- information technology
- data streams
- telecommunications industry
- data mining techniques
- user interface
- predictive analytics
- electronic commerce
- predictive modeling
- online social
- social communities
- data warehouse
- end users
- mobile apps
- mobile payment
- conceptual framework
- big data
- user experience
- social web
- learning analytics
- online social networks
- databases
- business opportunities
- social networks
- data management
- knowledge discovery
- social networking websites