The Impact of Consumer Multi-homing on Advertising Markets and Media Competition.
Susan AtheyEmilio CalvanoJoshua S. GansPublished in: Manag. Sci. (2018)
Keyphrases
- network effects
- network externalities
- information goods
- competitive market
- electronic commerce
- internet advertising
- electronic markets
- consumer behavior
- market share
- multimedia
- social networks
- technology adoption
- pricing strategies
- multimedia data
- online markets
- data mining
- online advertising
- information technology
- search advertising
- market participants
- e learning