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The influence factors on channel selection: A study on online shopping for infant milk powders.
Xuejing Yang
Wei Guo
Xin Li
Yiwen Chen
Published in:
IEEM (2015)
Keyphrases
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online shopping
influence factors
customer satisfaction
long term
study proposes
factors affecting
end users
empirical studies
theoretical framework
statistically significant
user behavior
individual differences
factors that affect