Combining the fuzzy AHP and TOPSIS to evaluate service quality of e-commerce website.
Wismar R. WijayantiWini R. DewiFahmi ArdiAzrinol FajriM. Mujiya UlkhaqPradita Y. AkshintaPublished in: ICETC (2018)
Keyphrases
- service quality
- electronic commerce
- website
- customer satisfaction
- customer loyalty
- service providers
- online shopping
- user satisfaction
- call center
- quality of service
- website design
- information quality
- information systems
- competitive advantage
- metadata
- job satisfaction
- competitive environment
- multiple criteria
- ideal solution
- intuitionistic fuzzy
- decision making