Achieving Strategic Business Objectives from Business Analytics in Small and Medium Enterprises.
Selen Esra DereliAxel KorthausHelana ScheepersAshir AhmedPublished in: ACIS (2022)
Keyphrases
- business objectives
- business analytics
- business processes
- small and medium enterprises
- competitive advantage
- business strategy
- business process
- business intelligence
- competitive environment
- business decisions
- supply chain
- web services
- case study
- knowledge management
- electronic commerce
- information technology
- business applications
- business rules
- decision making
- databases
- big data
- emerging technologies
- data mining
- social media
- user interface
- business process management
- application oriented
- data structure
- information systems
- real world