Computational Advertising: Techniques for Targeting Relevant Ads.
Kushal S. DaveVasudeva VarmaPublished in: Found. Trends Inf. Retr. (2014)
Keyphrases
- computational advertising
- open problems
- information retrieval
- data mining and machine learning
- web mining
- sponsored search
- text summarization
- machine learning and data mining
- knowledge discovery
- search engine
- feature extraction
- association rules
- evolutionary algorithm
- collaborative filtering
- data mining techniques
- dimension reduction
- artificial intelligence
- machine learning