Efficient and effective influence maximization in social networks: A hybrid-approach.
Yun-Yong KoKyung-Jae ChoSang-Wook KimPublished in: Inf. Sci. (2018)
Keyphrases
- social networks
- influence maximization
- viral marketing
- greedy algorithm
- information propagation
- online social networks
- social network analysis
- diffusion models
- diffusion model
- influence propagation
- social network data
- social relationships
- social influence
- social networking
- social media
- image processing
- link prediction
- complex networks
- social interaction
- objective function
- multiscale
- information retrieval