Enterprise Microblog as a New Marketing Strattegy for Companies: Enterprise Microblog Commitment and Brand Loyalty.
Hong ZhangKem Z. K. ZhangMatthew K. O. LeeFeng FengPublished in: PACIS (2013)
Keyphrases
- competitive advantage
- social media
- small and medium sized
- customer relationship management
- knowledge management
- information management
- potential customers
- open innovation
- enterprise architecture
- business information
- financial services
- website
- business applications
- business processes
- information propagation
- competitive environment
- decision making
- small and medium sized enterprises
- market competition
- hot topics
- high tech
- knowledge workers
- ultimate goal