Predictive modeling of first-click behavior in web-search.
Maeve O'BrienMark T. KeaneBarry SmythPublished in: WWW (2006)
Keyphrases
- predictive modeling
- web search
- click behavior
- click models
- click data
- user clicks
- statistical modeling
- data mining methods
- text mining
- web search engines
- user behavior
- search engine
- search result
- knowledge discovery
- document relevance
- data mining
- query logs
- machine learning
- data analysis
- search queries
- business intelligence
- web pages
- data mining techniques
- big data
- web retrieval
- database systems
- sponsored search
- query dependent
- decision making
- decision makers
- information retrieval
- information extraction