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Achieving Demand-Side Synergy from Strategic Diversification: How Combining Mundane Assets Can Leverage Consumer Utilities.

Guangliang YeRichard L. PriemAbdullah A. Alshwer
Published in: Organ. Sci. (2012)
Keyphrases
  • electronic commerce
  • tabu search
  • data mining
  • artificial intelligence
  • case study
  • utility function