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Recommending a Retailer's Mobile App - Influence of the Retailer and the Mediating Role of Push Notifications.

Atilla WohllebeDirk-Siegfried HübnerUwe RadtkeSzilárd Podruzsik
Published in: IMCL (2021)
Keyphrases
  • supply chain
  • mobile applications
  • mobile apps
  • recommender systems
  • learning algorithm
  • database systems
  • end users
  • learning systems