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Evaluating the performance of demographic targeting using gender in sponsored search.

Bernard J. JansenKathleen A. MooreStephen Carman
Published in: Inf. Process. Manag. (2013)
Keyphrases
  • sponsored search
  • click prediction
  • online advertising
  • search engine
  • click through rate
  • sponsored search auctions
  • user experience
  • computational advertising
  • metadata
  • web search
  • budget constraints
  • click models