Technology adoption: A conjoint analysis of consumers' preference on future online banking services.
Samson Yusuf DaudaJongsu LeePublished in: Inf. Syst. (2015)
Keyphrases
- technology adoption
- innovation diffusion theory
- internet usage
- factors that influence
- banking services
- theoretical framework
- online learning
- driving forces
- perceived usefulness
- financial services
- information technology
- collaborative learning
- social network analysis
- online communities
- online shopping
- banking industry