Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store.
Moutusy MaityMayukh DassPublished in: Decis. Support Syst. (2014)
Keyphrases
- decision making
- mobile commerce
- electronic commerce
- business models
- consumer behavior
- online shopping
- online stores
- decision support system
- decision makers
- decision support
- mobile devices
- communication channels
- case study
- mobile users
- product information
- decision process
- multi channel
- electronic marketplaces
- neural network
- mobile services
- purchase behavior
- website
- fuzzy logic
- bounded rationality
- customer preferences
- business intelligence
- computer science
- information systems