A Framework to Integrate Business Goals in Web Usage Mining.

Esther Hochsztain Socorro Millán B. Pardo José M. Peña Ernestina Menasalvas Ruiz

Published in: AWIC (2003)

Keyphrases

web usage mining
web mining
website
application of data mining
user behavior
web logs
information retrieval
web server
web data
business goals
keywords
business processes
web content
web log data