Cheap, easy, and massively effective viral marketing in social networks: truth or fiction?

Thang N. Dinh Dung T. Nguyen My T. Thai

Published in: HT (2012)

Keyphrases

viral marketing
social networks
influence maximization
information diffusion
online social networks
social media
greedy algorithm
diffusion models
influence propagation
social network analysis
link prediction
steady state
social interaction
social influence
diffusion model