Re-purchase intentions and virtual customer relationships on social media brand community.
Ching-Wei HoYu-Bing WangPublished in: Hum. centric Comput. Inf. Sci. (2015)
Keyphrases
- social media
- electronic commerce
- purchase behavior
- online communities
- social media streams
- marketing strategies
- social web
- social context
- virtual world
- potential customers
- brand image
- knowledge communities
- virtual environment
- social interaction
- geographic areas
- augmented reality
- social structure
- online social
- customer satisfaction
- social relationships
- point of sale
- virtual reality
- user communities
- web communities
- social media data
- product information
- search engine
- customer service
- user generated content
- social networking
- online stores
- customer behavior
- related concepts
- social media platforms
- virtual communities
- social networks