Retail promotions with negative brand image effects: Is cooperation possible?

Steffen Jørgensen Sihem Taboubi Georges Zaccour

Published in: Eur. J. Oper. Res. (2003)

Keyphrases

brand image
cooperative
positive and negative
real time
supply chain
website
three dimensional
information sharing
data sets
machine learning
bayesian networks
multi agent
individual differences