No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media.
Yu-Qian ZhuKritsapas KanjanamekanantPublished in: Inf. Manag. (2021)
Keyphrases
- social media
- sponsored search
- personal information
- social context
- display advertising
- social networks
- social networking
- user generated content
- private information
- privacy concerns
- privacy preserving
- online social networks
- attitudes toward
- mental states
- personal data
- behavioral intention
- privacy preservation
- data privacy
- privacy protection
- statistical databases
- e learning