Adoption of a Destination-Wide CRM Approach: An Empirical Analysis of the Determinants in the Swiss Hospitality Industry.
Michael FuxThomas MyrachPublished in: ENTER (2009)
Keyphrases
- adoption decisions
- electronic data interchange
- small businesses
- software industry
- user acceptance
- wide range
- data mining applications
- customer relationship management
- e government
- competitive market
- technology adoption
- information systems
- internet enabled
- technological innovation
- world wide
- case study
- intellectual property
- financial services
- mobile technologies
- service quality
- wireless sensor networks
- data mining