Understanding the Social CRM Strategy of Small Businesses in Captivating Younger Age Market in Indonesia.
Mukhammad Andri SetiawanYanuar Satrhio InsanaputraPublished in: KMIS (2017)
Keyphrases
- small businesses
- united states
- cost effective
- rural areas
- social interaction
- information services
- social networks
- information technology
- information and communications technologies
- social media
- computer technology
- lifelong learning
- customer relationship management
- internet access
- technology adoption
- social networking